Marketing Suicide

Are You Killing Your Online Business? Discover 5 Crucial Steps to Maintain, and Grow Your Business
More than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days. Yes, you read that right. NINETY PERCENT! Most internet marketers make little, or no money at all.
Are you planning on advertising, or marketing online? You have two choices:
1. You can use the same marketing plan of the 98% who fail to make it online
2. You can follow the strategies of the 2% with a successful online business
Marketing Suicide Contains Five Simple Strategies to Avoid Killing Off Your Online Business and Marketing Campaigns — Starting Today! ( read more )

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Lots of people nowadays do prefer possess a home-based job rather than working eight hours each day inside the office. A number of people may also be into franchising; this may sound good however if you wish to become a successful entrepreneur, you do not have to focus entirely on franchising. You should be considering other business ideas that you can venture into.

Research can be carried out with ease these days, as a result of the ability of the internet. In case you conduct your search online, you could find other business ideas that you could use as a possible entrepreneur. Beginners will benefit a great deal from the information they can find online about business ideas.

Because of the many business ideas you can find online, you certainly will often find it hard to select the ones you like. It is effortless to choose if you're using your instincts. In particular, if one business idea feels right, bear in mind it but if you have second thoughts about another suggestion, disregard it.

As a possible entrepreneur, you ought to investigate further by gathering as much information as possible concerning the business ideas. True, franchise is absolutely a great idea. By choosing this business alternative, it's possible to be the boss of your respective own business and you may earn unlimited income.

However, experts say, franchise along with other internet businesses promise the very same employment opportunities. It certainly will all differ regarding how you handle the business.

Its not all individuals who desire to possess a business can achieve this goal. You notice, being an entrepreneur is hard. There are a lot of things to consider before you decide to get an entrepreneur. Even if you have the capital to pay for your business undertaking, you cannot ensure that it can give you high profits give you especially when you don't know how to handle certain business situations.

Firstly, you must have the ability to work alone. Once you're a business owner, you're already self-employed. It could even be best if you could have the support of your family members.

Here is a excellent example. As mentioned earlier, further investigation is required to evaluate your business ideas that you have in your hands. Beginning a business from scratch needs lot of work. Suppose the business that you're about to put up is likewise featured in franchise, which business idea are you going to choose?

For the smart entrepreneurs, they are able to already choose to franchising because it requires less work. A longtime business undertaking is less expensive and fewer risky. But before you earn one final decision, you must have the ability to weigh all of the advantages along with disadvantages. It is really an essential part of deciding the very best business idea.

Once you've chosen the right business idea, you can spring it into action. In no time, you will gain the financial benefits that you're dreaming of. Regardless of if you choose to start your own business or go for franchising, the vital thing is to produce goodwill. All the actions of the entrepreneur needs to be focused in attaining all of the objectives of the business.

If you want to become a business owner, you need to research all of the business ideas that you will get online. The internet will help you a lot. Also, don't forget to produce the needed traits and skills as an entrepreneur.

You can get many resources throughout the internet or you can talk to an established entrepreneur ensuring that you'll have an idea about what you're getting ready to undertake.

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by Sarah Matista
 For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!
1. Don't snooze and lose your branded social profiles.
Even if you are feeling timid about jumping into social media marketing, you should still go ahead and claim a profile with your name on all the major social networks. Most will allow you to keep your page private until you’re ready, and you don’t want to run the risk of your business name being taken. Not only would this make it harder for search engines to find you, it takes control of your brand out of your hands in that particular space. Research shows that 43% of website owners pick a domain name for their business at or before the time they launch it – business owners should be doing the same on social media.
Example: Apple is known in the social marketing world for not having an official, active Facebook page. However, the 11 million people who like the top result, Apple Inc., might not know that they're not interacting with the company’s official page.
2. Don't rely on organic reach alone.
It’s no secret that organic reach – the number of people who see content you haven’t paid to promote – has been declining in recent months. Some things that contribute to your organic reach are under your control (like regularly posting engaging content), but many factors are simply determined by Facebook’s algorithm.
If the purpose of your Facebook presence is simply to engage with your community of followers and establish a brand presence, you can still get by with organic posting. However, if your goals include ecommerce and driving traffic to your online store, Facebook Ads are definitely worth considering. Because they can be hyper-targeted, Facebook Ads are a relatively inexpensive way to get your content in front of a far greater number of just the right people.
3. Don't just curate – create!
Content curating has literally become a full time job for some marketers. Finding and sharing great content helps grow your reach and connect with other marketers in your space. However, curation at the expense of creation is a pitfall to watch out for. When you are busy running a business, it’s important to find time to write original articles, create videos, and design posts. Because if all you ever do is share, the search engine optimization, site traffic, and brand building never comes home to roost on your own website.
Example: McDonald’s has arguably one of the most vibrant social media presences out there. They are constantly creating clever, original content that reflects their brand and capitalizes on current trends. Look no further than the #McdOneGoal Twitter hashtag campaign from this year's World Cup if you need inspiration.
4. Don't make it a one-way conversation. 
There is a time and place for listing your products and boasting about your accomplishments – and it’s on your website. On the other hand, social media can help raise awareness for your brand and your products, but not in the same way as a website or an advertising piece. The fastest way to lose your social following is to talk about yourself. People know they can visit your website if they want to buy something – they followed you on social media to connect on a deeper lever. Find clever ways to work in announcements, show your products in context, and create conversations, and you’ll see your engagement soar.
Example: Following a company like A.1. Original Sauce on Facebook could get boring pretty fast if all they did was pitch sauce to their followers. Luckily, A.1. has chosen to invest their resources in creating hilarious posts and videos to keep followers liking, sharing, and commenting, such as the now-famous A.1. Sauce: New Friend Requests video:
5. Don't miss out on visual branding opportunities.
Social media is all about image these days – literally. Twitter’s new profiles allow viewers to sort by photo and video posts, Instagram and Pinterest are raging successes, and Facebook’s new layout features increased image post sizes and now shows cover photos above every tab. If there is one area of your social media marketing plan where you shouldn’t take shortcuts, it the imagery. Take advantage of all this new visual real estate by creating attractive, engaging posts and cover images for all your profiles.
Example: Fanta is a brand that really gets visual marketing. Fanta’s Facebook page is constantly updated with humorous custom posts and well-branded cover and profile images.

( source )

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Crazy Deal 5

Want to start your own online business? Get A head start with a proven simple ready made system, which will have you raking in cash in no time! 10 Hot Resell Packages in a wide range of niches from mindset to health to games, each with its own squeeze, sales, and download pages. ( read more )

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By Trent Dyrsmid

Have you been putting off creating a blog for your company? Are you worried about the time you’ll need to invest to create and maintain a successful blog?
The benefits of starting a blogfor your business are undeniable, with one study showing that B2B companies that blog generate 67% more leads than companies without a blog.
In another recent survey, eight out of ten executives claim to read at least one industry blog on a regular basis.
Are you starting to think maybe you should get a business blog started? Here are seven more benefits of starting a blog for your business that should fully convince you.

1. Build Trust and Demonstrate Your Expertise

Creating blog posts is an effective way to address your customers’ concerns, keep them up to date on trends affecting your industry, and help them address problems they are facing in their business. Just make sure your blog provides actual value and doesn’t sound like a self-serving marketing vehicle.
If you provide real value, you’ll build trust with readers and potential prospects. The goal is to provide tons of useful content so they can do research based on their needs and then reach out to you for a potential solution. Surveys show that people trust information from blogs and are more likely to pay attention to blog content than traditional advertising.

Over time, you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses. – Alyssa Gregory, About.com

2. Attract Relevant Traffic to Your Site

Every time you add a new blog post, you improve the odds that you will increase your page rank and draw more traffic by creating relevant, keyword-rich content. In addition, each post adds another indexed page to your site and demonstrates to Google that your website is being actively maintained and updated.
Posting frequency has a measurable effect on traffic from blogging. Companies that blog 15 times or more each month get 5X more traffic that companies without a blog, according to the Marketing Benchmarks from 7,000+ Businesses report.

3. Blog Posts Provide Valuable Content for Social Media

Sharing your content on social media is a proven way to drive potential customers to your site. Once you’ve put the work into creating a new post, promoting it through your social media outlets adds extra value. You engage potential customers through providing them with useful information, and you make it easy for them to share your content with others in their chain of connection.
SEO rankings are determined in part by social interactions so aim for social signals like the following to make your content more visible:

• Twitter retweets
• Facebook shares
• Google +1s and shares
• LinkedIn shares
• Pinterest Pins

4. Blogging is a Marketing Investment

It may take some time reap the benefits from starting a blog, but consider this to be an investment towards future growth, not just an expense. Whether you create content in-house or hire an agency, the blog posts you generate become an ongoing source of value to attract visitors to your site.

7 Benefits of Business Blogging

Starting a Blog is a Long-Term Investment

This is different from other types of advertising, which attract customer attention only during the length of the campaign. As you continue to grow your company’s blog to hundreds and then thousands of posts, its value will compound over time.

5. Your Sales Team Benefits Too

Your sales reps probably hear variations of the same questions and concerns about your products over time. When you address these in blog posts, you’ll clear up any confusion readers may have about your company and create a permanent record that you can point prospects to.
This saves your sales team the time of addressing individual requests and also adds the credibility of a well-planned piece of content instead of a quick email. You’ll also let prospects poke around and do their research before reaching out to you, so by the time your sales people get engaged the prospect is better educated and potentially closer to making a sales decision.

6. Blogging Generates Leads

Adding compelling calls-to -action (CTAs) at the end of each blog post is a proven way to generate a steady flow of leads. A CTAshould be a concise, actionable request from your potential customer.
The most common form of CTA is an offer for premium content behind an opt-in form. For example, you might create an eBook from your most popular posts, offer a popular whitepaper, or provide a free consultation in exchange for a prospect’s contact information.

7. Get Feedback from Customers

Encourage readers to comment on your posts to gain insight into the thinking of your customers and prospects. Over time, you’ll probably hear feedback on your sales process, your company’s customer service, and suggestions for product improvements.
By actively engaging with customers and addressing their concerns in this public forum, you’ll demonstrate that you care deeply about the people you are serving. This adds credibility to your company.
What about you? Has your company seen increased sales and lead generation as a result of starting a business blog? We’d love to hear about your experiences.

( source )

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While emails can't directly impact search engine rankings, smart marketers can use email campaigns to further their SEO initiatives.

Daniel Faggella

The connection between email and SEO is not an obvious one. Of course, Google isn’t crawling and ranking your individual emails, and having a large list of subscribers in your MailChimp account doesn’t exactly make you rank any higher for your favorite terms.
However, email is a useful tool for keeping an audience engaged and “wielding” traffic in a way that no other marketing channel allows for. Using email as a tool to help or enhance a search engine optimization initiative can be extremely effective if done well; and today, we’ll explore three under-utilized strategies for turning email marketing into an SEO booster.

1. Encourage Engagement With Email

You can’t send out 30 emails about “marketing agency services in NYC” and hope to rank any higher for that term. However, if you have a campaign of helpful marketing resources, you might attract searchers for various marketing-related terms.
Email might not help you rank in and of itself, but an email incentivizing comments and sharing can help “move the needle” on the factors that Google wants to see in the first place.
You might, for example, have recently written a great article about lead generation from Facebook. Though your blog might get some organic traffic, an email to your list about how they can use these lead generation strategies in their business might bump the number of views (and therefore shares, tweets, and comments) that your article receives.
You might enhance this further by encouraging an explicit “engagement” call-to-action within your email:

• You could ask readers to leave a comment at the bottom of your blog about how they might use your insights in their business
• You could write about a non-profit project that your company is involved with, and encourage people to share the post in order to spread a good cause
• You could drive people explicitly to your social channels (like Twitter, Facebook or YouTube) to encourage them to comment on those channels, not just your blog

It might make sense to use surveys or past activity to segment your email list, singling out people who are active with comments and social sharing.

2. Drive To RSS & To Regular Content Consumption

While encouraging comments and engagement can certainly be fruitful for SEO, giving subscribers other ways to get “hooked” on your content is important, as well. You don’t want to have to rely on using your email list to drive your monthly page view count up.
The ideal would be for email to not only drive sales, but also — over time — encourage more and more subscribers to stay connected to your content in other ways that wean them off of needing email reminders. Here are some examples:

• You can link to blog posts in your email, but also make it clear that people who love your content should connect via RSS
• On your site, you might give people the ability to subscribe to a separate email list dedicated specifically to delivering weekly or daily updates from a particular section of your blog (for a great example of this, see HubSpot)
• You might tell your subscribers that if they love your videos, they should subscribe on YouTube, or that if they love your pictures, they should stay connected on Instagram

Having these other “content hooks” means that your regular email activity helps keep people connected to your fresh, rotating content time and time again, whether you explicitly drive your subscribers to that content or not.
How do you think your search rankings would improve if half of your email subscribers were also following you on Twitter and Facebook? How many more views and blog comments do you think you’d be getting now if you had ten times as many people subscribed via RSS or email to get your latest and greatest blog posts?
This strategy can be as serious booster to an SEO initiative.

3. Newsletter Content Can Be Saved

Lastly, email takes time to write. If you’re doing it well, you’re sending out thoughtful and useful content to your readers. It’s a bit of a shame that this wonderful newsletter content doesn’t “register” with Google or have any lasting impact on your rankings. Or does it?
Great email newsletter content can and should be reused and repurposed as blog content, and this can be done in a number of simple ways:

• If your newsletters are long, you can turn them into stand-alone blog posts by simply taking the same content, inserting relevant links, and getting it live on your blog… potentially allowing you to get that same message out via sharing on Facebook and other social media channels
• If your newsletters are short, you can send a number of related newsletters, and then “bundle” the content together, smooth it out, and turn over three or four emails together as one blog post

This is a win-win because it allows non-subscribers to glean your insights and read your messages, and also because it gives you more quality content to rank for, instead of leaving it tied up only in inboxes. We’ve actually done this with some of our own marketing news-related blogs posts, and it certainly beats having to do the “heavy lifting” of writing up the story a second time.

Final Thoughts

Who says that email can’t help drive SEO results?! All three of the strategies above can leverage your email list in a way that can help boost your search engine rankings.
A smart next step would involve determining what SEO initiatives are most important for your company, and determining a way that you could use email on a weekly or monthly basis to help bolster those SEO initiatives with some of the strategies laid out here.
Be well, and happy marketing!

( source ) 

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  Crazy Deal 6

Cash-in on the information age with 10 hot products primarily focused on overcoming various addictions, complete with master resell rights. Start your own online business, sell your own products, or even start your own membership. ( read more )

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Total Resale Package

Discover How You Can Earn a Solid Online Income by Selling High-Demand Software, Ebooks and Videos. You Keep 100% of the Profits from Every Sale! There’s Never Been an EASIER way to Start Your Own Internet Business. ( read more )

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Viral Marketing Madness

“Who Else Wants To Know How To Exponentially Grow Your Online Business Using The Power Of Viral Marketing?”
Explode Your Traffic And Leads By Letting An Army Of Loyal Followers Spread The News About Your Online Business! ( read more )

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The open-source effort that aims to make the mobile web less frustrating for users is gaining momentum. Developers will now be able to measure results better.

Martin Beck

Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system.
A month ago that total was said to be one million. The pace is being picked up by what Facebook says is now hundreds of app developers using the system. That means fewer people are experiencing this maddening scenario: tap on, say, a Pinterest link on a smartphone and be taken to a mobile browser page, instead of the appropriate place within the installed Pinterest mobile app.
Facebook product manager Vijay Shankar said too many users give up at that point.
“It’s a frustrating experience any time people click on a link and it takes them to Safari,” Shankar said in news briefing today in San Francisco. “People actually want to take action, they are ready to go do something, the intent is there but the experience is broken.”
App Links aims to fix the problem. And to make it more enticing for developers to adopt the standard, Facebook announced several improvements to the platform today:

• App Links analytics: App Links now includes support for three different analytics tools including Facebook Insights, Parse Analytics and Mixpanel, to measure traffic associated with the integration. Developers can also build their own analytics solutions using the open-source system.
• Improved Windows Phone support: App Links now supports Windows 8 and universal Windows apps.
• Back button Android support: Enabled support for back button on Android devices so developers can better understand returning traffic that comes via App Links.

Also, to better communicate about App Link developments, Facebook has created a blog on the AppLinks.org site, and its first post explains today’s update in detail.

“Ads on mobile have a lot of catching up to do, and this is going to help with that.”

For marketers the benefits of widespread adoption of the standard are clear. Any content that uses App Links will be more accessible to mobile phone users. And that includes advertising, the same plumbing that works for organic content can be used to serve links within ads.
“Ads on mobile have a lot of catching up to do, and this is going to help with that,” Shankar said. “Anyone who relies on ads in the mobile ecosystem in general can take advantage of it.”
E-commerce developers are also interested in tapping the system’s potential, Shankar said, and have inquired about enabling affiliate referral programs. Shankar said that is supported and that Facebook and its AppLinks.org partners are willing to adjust the system.
“We are basically trying to make any use cases that apps want to unlock possible,” he said. “For example if e-commerce apps want to test out the affiliate model, and they want to request a change to the standard to make it work better, we want to do that.”

(Stock image via Shutterstock.com. Used under license.)

 

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By Matt Laddin

Blogs are like puppies.  Getting one seems like such a great idea.  You get one, and reality takes hold.  You’re left amazed at how much work, time, and attention they take up.  So should you blog?
Certainly, just as every home doesn’t need a dog, every business doesn’t need a blog.  But if you determine that it makes sense to take the plunge and become one with the blogosphere, the benefits can be significant.  Here are five reasons why you should.
Get Found.  
Developing good blog content helps with discoverability.  Search engines are notorious for changing their criteria for SEO.  Good, relevant, and ongoing content is a great bet for coming up high in search engines regardless of all the never-ending tweaking they do.  If you blog using WordPress, pull in an SEO optimizer and it’ll rate each of your posts for discoverability.

5 Reasons to Blog for Business

Your blogging workstation.

Who Are You?
Blogging works wonders at showing the world your business persona.  Your customers want to work with people, and your blog allows them to gain insight into how you think.  Don’t be afraid to show your personality.  Certainly, you’ll keep it professional, but you’ll attract more attention by humanizing your approach.
You’re the Authority. 
You work hard to know your stuff.  Blogs allow you to showcase what you know.  Let your prospects know you are the real deal.
Showcase Your Multi-Dimensional Business.
In most cases, there’s more than a single differentiator for your product or service.  Blogging is a great way to clearly define your most important attributes over and over again in ways that marketing pieces simply don’t allow.
Interruptions Be Gone.  
Want to make enemies fast?  Use “interruption” marketing tactics that annoy your prospects.  That leads to doors closing, and locks being engaged.  Blogging is a form of permission marketing and soft-selling.  Used as one part of an integrated approach, it can have significant value.
So are you going to blog?  Ask yourself what you’re trying to achieve.  When you start, make sure you write frequently.  It takes time to get noticed. Good luck, and if you take the plunge, keep on writing!

( article's source )

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By Justin Wilson

If you spend time on social media marketing, it is inevitable that you will encounter a troll – someone who has posted purely to start an argument, upset people or generally post offensive content with the objective of getting a response.
So, with this inevitability, what should you do in order to minimise the impact of trolls?
Get a Measuring Tool: This is the first step. There is nothing in the trolling rules which says that all content should be tagged with your company name so that you can see it (although often trolls do this so that they can get the attention!). There are lots of good monitoring tools out there, but do bear in mind that it is tough to track every mention on every social network – conversations between personal Facebook profiles are effectively closed conversations with privacy issues, but on Twitter (unless the account is protected or the dialogue is over DM), the conversation is in the public domain.
Develop a Triage Process: If you don’t have a clear process which you should follow in the event of trolling of your company, you cannot expect to be able to handle it well. You should develop a process where there is a clear chain of command through which any criticism passes with defined responsibilities and outcomes. This will take a lot of the panic away when something negative happens.
Don’t Feed Them: OK, this is a real cliche, but it does work. It is very easy to reply to a troll with anger and emotion, but remember, this is what the troll is hoping for. Doing this will not only satisfy the troll’s appetite, it will also get seen by other people and this is where conversations can escalate – not only in terms of emotion, but also in terms of audience. There are lots of examples of people not following this, and it does not make pretty reading.
Is it really trolling? Every business will receive criticism – it is an inevitable part of running a business. However, criticism or disagreement does not equal trolling. There are no hard and fast rules here, it is a judgement call, but trolls and critics are two totally different groups. Don’t treat both groups with the same response.
Block as a last resort: If all else fails, then you should block the troll – it is likely that they will move on to another ‘project’ pretty quickly.
You really should prepare your marketing campaigns for trolling – it is almost guaranteed to happen to you, so preparing for it will ensure that their impact, and emotional response, is kept to a minimum – good for your community and you.

( article's source )

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Video Marketing Mayhem

“Discover The Secrets Of Using Videos To Draw Massive Traffic, Grow Your List And Boost Profits With Ease!”
Videos Are The New Up And Coming Source Of Traffic, Leads And Profits – Learn How To Tap Into Them An Explode Your Online Business Income Immediately! ( read more )

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A Practical Guide For Working From Home

 Get your hands on the e-book bursting with ideas to get you started in making money with your home business. In “A Practical Guide For Working From Home” I solve for you the main problems associated with planning and setting up a new business. This professionally written e-book plugs the knowledge gap that is the one thing that prevents you from making the serious money you desire.
I will show you how to secure a steady, reliable cash flow to your home based business.
What will “A Practical Guide For Working From Home” do for you?
It will give you the information you need to put you in the top flight of home workers
It will show you how to select and market your home business in a successful niche
It will help you establish a robust and profitable business working from home
It will demonstrate the strategy of a successful home worker
I will tell you the secret of maximizing profits of your online business by strategic use of outsourcing whilst you take a fee as the middle man ( read more )

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  Pinterest Marketing Made Easy

This step by step Pinterest training system is going to take you by the hand and show you how to safely skyrocket your business online in the shortest time ever!
You will have the power to strongly and safely position your business on Pinterest and apply the latest and most effective marketing techniques in minute!
If you’ve ever wanted to know how to successfull market your business using Pinterest then this is the only training course you will ever need! ( read more )

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YouTube Make Easy

Would you like to position your offline or online business for a whole new level of success while dominating the latest and most effective YouTube marketing techniques in just a few hours?
Read on as I reveal how you can quickly become a YouTube expert and easily tap into this on fire video sharing site to rocket your business. ( read more )

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Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
  Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
  
• Live @ SMX East: How To Secure Your Site For Google’s HTTPS Algorithm
  Google wants everyone to secure their websites, to make the browsing experience on the web safer for everyone. Google has even gone so far as to say that sites that implement HTTPS — adding an SSL 2048-bit key certificate on your site — will give it a minor ranking boost. What’s not to like about […]
  
• Google’s 2013 Mobile Search Revs Were Roughly $8 Billion
  How much money is Google making in mobile search? There have been various analyst estimates for some time. However now we can do the calculation with greater accuracy. Last week the IAB released an updated report on global mobile advertising revenue. The trade association said that worldwide mobile ad revenues were $19.3 billion, representing 92 […]
  
• 3 Simple Ways Email Can Drive SEO Results
  While emails can’t directly impact search engine rankings, smart marketers can use email campaigns to further their SEO initiatives.
  
• Google AdWords Launches New Bulk Editing Tools
  Google announced on Google+ that they are rolling out a new bulk editing feature within the AdWords console. The new tool enables you to update your settings across your campaigns in a more efficient manner. The features in this tool include: Filter for campaigns targeting a specific location Update multiple campaigns with a new targeted […]
  
• Search & ROI: Make The Most Of This Evolving Relationship
  Paid search has made it easier than ever to demonstrate the value of advertising, allowing us to rethink our methods for measuring ROI.
  
• New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions
  Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion actions. For example, if you’re tracking catalog downloads and […]
  
  ( source article )

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Yahoo paid about the same price for Tumblr, around $1 billion, as Facebook did when it acquired Instagram, and the two had similar numbers of users at the time of acquisition, in the realm of 30 million.
But whereas Instagram growth only accelerated after the sale, passing 200 million earlier this year, Tumblr’s is flattening out, and it will never reach anywhere near that size, according to a new long-term forecast by the research firm eMarketer.
Of course, Instagram-versus-Tumblr is a rather artificial comparison; aside from some surface similarities, they’re not much alike. A photo-sharing service, Instagram is almost exclusively mobile, and just about everything happens inside the app, whereas Tumblr is a multi-faceted publishing platform whose blogs live on the open web as well as within its lesser-used app.
I’ve noted a couple times that traffic to Tumblr sites leveled off after the Yahoo acquisition and hasn’t been growing since, according to the measurement firm comScore. But eMarketer says the number of active users with Tumblr accounts has grown jumping 46.2% last year in the U.S., and it will end 2014 up another 24.8%.

Even with those gains, however, Tumblr will still only have about 17.1 million users in the U.S., or about 40 million worldwide, assuming the geographic distribution of its user base reflects its traffic, which skews 42% domestic, according to the company. (That’s the same calculation I used in estimating that Tumblr had around 30 million active users last year.) And even in 2018, when Tumblr’s growth rate will have fallen to 6%, it will still have fewer than 60 million users worldwide, eMarketer projects.
Does that mean the acquisition was a bust for Yahoo, which has been losing share of the display advertising market to Facebook, Twitter and even Microsoft? Not necessarily, says eMarketer analyst Martin Utreras. Because many Tumblr users have multiple blogs, the number of blogs (currently 200 million) and daily posts (84.2 million) grows at a multiple to the number of users, giving the company a lot of new, mobile ad inventory — if only Yahoo can figure out a way to sell it.

( article source )

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By Richard Weston

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too.

In recent years, Facebook has been frustrated with incorporating micro-payments, removing its virtual currency ‘credits’, as well as twice culling its ‘gifts’ offering, and several major brands have closed their Facebook stores too, after claiming that return on investment was poor.
Now the social network is hoping a ‘buy’ button, currently being tested by a few businesses in the US, will enjoy prolonged success. If it does, then Twitter and Snapchat’s recent moves in e-commerce will leave them well-placed to capitalise too.
Twitter appears ready to monetise beyond advertising too, after acquiring payments company CardSpring. It has previously experimented with a ‘buy now’ button and letting its users add items to their Amazon shopping carts by tweeting #AmazonCart. Meanwhile, Snapchat has filed two trademarks hinting at the eventual incorporation of in-app purchases and payments.
In fact, the reasons behind social companies’ latest e-commerce drive become clearer when considering that one of Snapchat’s investors, Tencent, owns Chinese mobile messaging service WeChat. As we discussed on the blog recently, this app has monetised well through in-app purchases and marketplaces – this year, it sold 150,000 smartphones within 10 minutes. Snapchat CEO Evan Spiegel has previously expressed his admiration for WeChat’s business – Facebook and Twitter’s new micropayments strategies suggest that they too share the sentiment.
WeChat’s success suggests that, managed in the right way, Facebook and other social platforms can succeed with e-commerce and enjoy several important benefits. If Facebook takes a small cut of sales, or charges retailers for selling their products on the site, e-commerce could be a way of monetising the social network beyond advertising revenue. It could also provide Facebook with additional data on users’ purchasing habits, enriching its comprehensive understanding of its customer base.
But social or mobile messaging e-commerce is far from a guaranteed win and needs to be handled carefully. Facebook’s previous e-commerce attempts, its so-called ‘f-commerce’ stores, have seen some high-profile failures. Clothes firm Gap and games retailer Gamestop have both opened, then subsequently shut, stores – Forrester Research analyst Sucharita Mulpuru told Bloomberg that selling on the social network is “like trying to sell stuff to people while they’re hanging out with their friends at the bar.”
Nevertheless, the potential for success has again been outlined in China – last year Gap was one of the 10 most popular international brands on Tmall, an online marketplace with social channels owned by Alibaba. Thanks in part to Tmall, responsible for half of China’s $300bn business-to-consumer market, Alibaba is expected to go public next month and raise $20bn – surpassing current record-holder Facebook’s $16bn IPO in the process. If the West’s social companies can learn from China, then social e-commerce could finally truly take off.

( article source )

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